*Spirit Halloween St. Louis/ St. Louis Business Journal*
Spirit Halloween St. Louis is expanding once again — this time with 12 pop-up stores set to open across the metro area for the 2025 season. As in previous years, the seasonal retailer is repurposing vacant commercial spaces to make way for costumes, décor, and Halloween fun.
This strategy not only puts Spirit Halloween in convenient, high-visibility locations but also provides temporary solutions for landlords with empty storefronts, often in shopping centers with high foot traffic.
Former Retail Spaces Reimagined as Halloween Hotspots
Spirit Halloween’s 2025 store rollout in the St. Louis area includes several confirmed locations, each taking over a shuttered store. Among them:
- Former Club Fitness in Arnold
- Former JoAnn in Crystal City
- Former Forever 21 in Des Peres
- Former Tuesday Morning in Ellisville
- Former Party City in St. Peters
- Former Michaels in St. Louis County
- Former Joann in Washington
Some of these spots are already marked as “opening soon,” with others expected to follow before fall.
Why This Strategy Works for Spirit Halloween
By targeting vacant retail properties, Spirit Halloween keeps costs down and maintains high agility. It allows them to establish a presence in prime areas for just a few months out of the year, which is ideal for a seasonal retail model.
At the same time, this approach benefits commercial landlords looking to temporarily fill unoccupied square footage and drive traffic back to their shopping centers.
Where to Watch Next
Expect signage to go up in late summer, with store interiors typically built out quickly by Spirit’s mobile teams. While these pop-ups often disappear by early November, they leave a big impression — and serve as a fun reminder that Halloween in St. Louis remains a significant event.
Content for this summary was derived from original reporting by St. Louis Business Journal Facebook
