The legacy of KSHE 95 St. Louis spans generations, shaping the sound of rock music and leaving an indelible imprint on the city’s cultural identity. Widely recognized as the oldest continually operating rock radio station in the United States, KSHE has influenced artists, fans, and the St. Louis music scene for more than six decades.

How KSHE 95 St. Louis Became a Rock Radio Pioneer

Long before becoming a rock institution, KSHE 95 St. Louis began with an unexpected format. When the station signed on in June 1961, it broadcast classical music from founder Ed Ceries’ basement in Crestwood. The call letters “KSHE” were initially tied to its early female announcing staff, earning the nickname “the lady of FM.”

Everything changed in November 1967. Inspired by the emerging progressive rock movement in San Francisco, KSHE boldly transitioned to a new format. The first song of this new era — “White Rabbit” by Jefferson Airplane — signaled a revolution. KSHE became the first FM rock station in St. Louis, offering an alternative to the tightly controlled AM Top 40 playlists dominating the airwaves.

DJs suddenly had the freedom to play long album cuts, deep tracks, and entire sides of records. This adventurous approach fostered a devoted audience of listeners hungry for authenticity and discovery.

The Rise of Sweetmeat and a Distinct KSHE Identity

In 1969, KSHE introduced the character who would become an enduring symbol of the station: Sweetmeat, the headphone-wearing pig inspired by the album art from the band Blodwyn Pig.

Sweetmeat quickly became synonymous with KSHE’s counter-culture spirit, appearing on T-shirts, bumper stickers, billboards, and promotional events throughout the St. Louis region. Today, he remains one of the most recognizable mascots in American radio.

KSHE 95 St. Louis and Its Role in Rock & Roll History

Over the decades, KSHE 95 St. Louis became a powerful tastemaker, helping launch the careers of countless Midwestern bands. Groups such as REO Speedwagon, Styx, Cheap Trick, and Head East received early and enthusiastic airplay long before finding national success.

The station’s deep ties to artists are celebrated in the KSHE Hall of Fame, which honors musicians who have played a meaningful role in its musical journey. Legends like Rush have spoken fondly of their early interviews and the support they received from KSHE at pivotal points in their careers.

KSHE also became a driving force behind local concerts, album premieres, contests, and charity events, further cementing its influence within the St. Louis community.

The Voices Who Built the KSHE Legacy

KSHE’s story cannot be told without celebrating its iconic on-air personalities.

• John Ulett (“U-Man”), who joined the station in 1976, remains one of radio’s most respected and longest-serving rock hosts.
• Ron Elz (aka Johnny B. Goode) was instrumental in shaping the 1967 progressive rock format.
• Ruth Hutchinson, known as “the Oldest Rock Deejay in the Country,” hosted KSHE Klassics well into her 80s.

These personalities not only shaped the station’s identity but also influenced the musical tastes of countless St. Louis listeners.

KSHE Earns Official Recognition

In 2025, more than sixty years after its debut, KSHE was formally honored as the Official Rock Radio Station of the State of Missouri. This rare recognition reflects its unmatched endurance and cultural significance.

Conclusion

For generations of listeners, KSHE 95 St. Louis has been more than just a radio station — it has been a soundtrack, a storyteller, a community pillar, and a living piece of American rock history. From a basement studio to statewide recognition, KSHE’s journey embodies the spirit of real rock radio and its enduring power to connect people through music.