*St Louis Symphony Orchestra*
The St. Louis Symphony Orchestra (SLSO) is actively cultivating a new generation of classical music enthusiasts through its dynamic Young Friends program. Targeting music lovers aged 21–45, this initiative provides exclusive access to orchestral concerts, unique social events, and cultural engagement, fundamentally reshaping how young professionals connect with the arts in St. Louis.
Diverse Concert Experiences Cater to All Tastes. Young Friends members receive a five-concert subscription package that spans multiple musical styles and experiences. From cinematic scores like Harry Potter and the Sorcerer’s Stone, performed live by an orchestra, to “Playlist” concerts that blend iconic classical works with a relaxed, happy hour atmosphere, the program offers something for everyone. Highlights include Stravinsky’s The Firebird, Beethoven’s Symphony No. 7, and Mahler’s profound Symphony No. 5.
Accessible and Approachable Performances The SLSO “Playlist” concert series serves as a gateway to classical music for newcomers. These events provide a relaxed atmosphere, interactive commentary from conductors, and an engaging format that makes symphonic music accessible and non-intimidating for newcomers.
Social Events Foster Connection. Community-building is at the heart of the Young Friends experience. Members enjoy exclusive Young Friends Nights, featuring pre- and post-concert receptions with musicians and guests. A dedicated Young Friends Lounge provides attendees a private space to socialize, network, and share their passion for music with peers.
A Stronger Community Through Music. The program is intentionally structured to create lasting personal and professional relationships. According to one program participant, the Young Friends experience is about “building a sense of belonging and a deeper connection to the arts in our city.”
Embracing Change and New Generations: Understanding the importance of evolving with audience expectations, the St. Louis Symphony has adopted innovative approaches to attract and engage younger listeners. By offering curated musical events and social experiences, the SLSO ensures classical music remains relevant and meaningful for today’s audiences.
Final Thoughts The St. Louis Symphony Young Friends program is more than a concert subscription—it’s a gateway to community, creativity, and connection. By blending exceptional performances with opportunities to build relationships, it’s cultivating the next generation of arts advocates in St. Louis.
Content for this summary was derived from St Louis Magazine
